Shutterfly Premium
Client: Shutterfly
Role: Creative / Art Director.
Branding campaign was created for Shutterfly Premium. This new collection was targeted to people looking for a more high-end range of products.
A Premium card has the following:
Luxe Double Thick Paper (New)
Personalized Foil Paper
Foil Stamped Paper
Glitter Paper
Shutterfly Catalog Execution
Email Module 1
Email Module 2
New photography was shot for the campaign
Holiday
Email Design 2022
Client: Shutterfly
Role: Creative / Art Director.
The Holidays'are an important time for Shutterfly, which is why a new look & feel was created for this quarter.
Outlined in the emails bellow, you can see some of the changes we have implemented: a singular color palette that flexes through the season; a photography style that balances lifestyle and product as well as new background textures.
It’s all the creativity you love about Shutterfly and the holidays — with a refined touch.
Primary Module:
Can include promo or marketing messages. A headline and a button are required. Images and subcopy should also be included for context and to create an emotional connection. This sets up the storytelling for the email.
Also referred to as ‘Hero.’
Secondary Modules:
Multiple secondary modules can be included if they serve the purpose and hierarchy of the email theme. These modules are to further tell the story and drive to specific products or landing pages.
Recovery Modules:
Additional offers are presented.
Footer
Art Library Designs
Client: Shutterfly
Role: Creative / Art Director.
To promote the Shutterfly's Art Library, I had the opportunity to create illustrations available for customers to purchase on the website.
Wiener Dog
Food Pairs: PB & J and Avocado & Toast
Illustrations were advertised across social media
Direct Mail Pieces
Client: Shutterfly
Role: Creative / Digital Art Director.
A series of direct mail pieces created for Shutterfly.
Photo Tile Double Gatefold
Children's Book
Black Friday