HBO MAX Mashups
A high-energy campaign celebrating HBO Max’s universe of content through a seamless dance mashup. Characters from across the platform—like Friends and DC—were edited to move in sync, creating a unified, joyful spot.
The Intro Maker
The campaign was inspired by a social-first concept I pitched to the client: an HBO Max Intro Maker that would let users remix iconic HBO intros using characters, visuals, and audio from the platform’s library. The idea tapped into HBO’s legacy of memorable openings and offered fans a way to create and share their own versions across social media.
The client loved the concept, and it became the creative foundation for the entire campaign—leading to a high-energy TV spot that captured the remix spirit through a dance-driven mashup of HBO Max’s most iconic characters and properties.
The Longform Version
A :60s extended cut created for internal purposes, showcasing additional character moments and a wider range of content. This version expanded on the energy and pacing of the TV spot, offering a broader look at the creative execution behind the mashup.
The Social Version
Short-form edit adapted from the hero spot, created specifically for Instagram, TikTok, and other social platforms. This version distilled the campaign’s energy into bite-sized formats optimized for mobile viewing, engagement, and shareability—extending the reach of the campaign across digital channels.
My Role in the Campaign
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My Role in the Campaign 〰️
Art Direction – Collaborated with the Associate Creative Director to shape the visual direction of the campaign, ensuring consistency across all video formats and branded assets.
Concept Development – Originated the social-first idea that inspired the campaign and contributed to defining the visual identity from early concept through execution.
Social Content Development – Supported the adaptation of the hero spot into social-first formats, helping align visual storytelling for platforms like Instagram and TikTok.