Shutterfly x KonMary
A collaboration between Shutterfly and the KonMari brand, bringing Marie Kondo's clean and intentional aesthetic to a custom product collection. Launched with a hero TV spot and supported by social content.
The Collection
A curated collection of home and photo products inspired by Marie Kondo’s philosophy was created to bring simplicity, beauty, and intention into everyday living. Click here to explore the collection.
Social Sustainment Content
A multi-frame story combining product imagery with Marie Kondo’s quotes, visually connecting each piece to her philosophy of sparking joy.
A step-by-step story showing how easy it is to personalize the collection with your own photography, highlighting both customization and functionality.
A launch post introducing the collaboration, using KonMari-inspired textures, colors, and icons to reflect the spirit of the collection.
An alternate launch post featuring a darker, high-contrast palette to add visual variety while staying on brand.
Lifestyle Photography
Lifestyle photography featuring Marie Kondo brought the collection to life in a warm, intentional setting. Visual direction and creative alignment helped ensure that the imagery reflected the essence of the KonMari brand and the overall tone of the campaign.
From Sketch to Product Shoot
Early sketches helped define the styling, composition, and tone of the product-focused photo shoot, establishing a clear visual direction that set it apart from the lifestyle photography.
My Role in the Campaign
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My Role in the Campaign 〰️
Motion & Editing – Edited and created the intro animation for the campaign’s video, establishing the visual tone and rhythm from the start.
Art Direction – Collaborated with the Associate Creative Director to shape the visual direction of the campaign, ensuring consistency across all visual touchpoints.
Concept Development – Helped define the creative tone and visual identity of the collection, from early sketches through final execution.
Social Content Development – Led the art direction for social assets, working closely with the team to align storytelling and design across platforms.
Visual Alignment – Supported photography direction and creative approvals to maintain consistency between product imagery, lifestyle photography, and campaign tone.